Exploring Serif and Sans Serif Fonts
Serif
Serif fonts look very formal and elegant. These are the type of fonts you would use while typing a formal letter. I like serif fonts because of the smart elegant look.
Sans Serif
Sans serif fonts look playful and friendly. These are the type of fonts you would usually see on packaging and logos. I like the serif fonts because of the playful look. They look a lot more simple and seem easier to manipulate on indesign.
Depending on my audience and the message i want to show depends on which type i decide too use. For a more approachable playful feel to my work i would choose sans serif and for a more informative serious feel i would use serif fonts.
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