Crisis of the Middle East and Russia

The Middle East

Oil issues occurred after history or conflict. The world run on oil, virtually all transport is oil biased, all products have been touched by oil. Oil is a convenient way to store and carry energy. According to the World oil reserves the middle east have an estimated 49% of the worlds oil in 2013.  oil reserve issues - not as clear how much is actually left, this is important for designers as plastics, inks, packaging and processing lubricants and many more materials are made using oil.


                                                Estimation of oil produced from 1930- 2050

Electricity, 2 elements stationary power, Transportation Power

Stationary Power Systems
Renewable - wind ,wave, hydro
Nuclear - Thorium, Plasma Field
Fossil Fuel -  Oil- rock, shale,
                     Gas - LPG, LNG, Shale
                     Coal

Transportable Power Systems
Fuel Cell
Battery
Capacitor




Russia

Population 143.5million
GPD $2.07 trillion

Russia has internal stresses of break up. Fringes of Russia are pushing the limits to break away. The Russian government has been heavy handed in dealing with this. This make the Russian government very wary. Economically, Russia have a big untapped wealth but don't know how to get to it, they need to look to the west, The west were the enemy. Freedoms in the west are heavily protected. Freedom in the east are not so heavily protected. Russia was a key part on the "world stage" ... not so much now. This has lead to tensions between the west and Russia.
Economic management  communist - state controlled

Problems for Russia
Fall in oil price
Action in Ukraine and Crimea
Syria conflict
Russian retaliatory action against Western investment in Russia
Russian action in us elections (alleged)

Historically Russia doesn't make good decisions and use a lot or force
Russia is far more western that china, potential for good development and trade is there but Russia needs to be open for business.

Stencil prints 2 colour image and type

We were asked to pick out 1 word and 1 sentence at random, I picked the work soldier and the sentence End and I Begin.

I increased the contrast

Then edited where the paint had smudged 

I then changed the image to black and white 

I then added a tint to the black and white image

The world

Emerging markets and problem areas
Countries and markets that's are now developing and have a chance to come to prominence.
Areas that are becoming volatile.

China, India, Russia and Brazil have growth develop potential
Middle east, China/Taiwan and Russia are problem regions

Interconnectivity of technology
Why is it important? They are investing in the uk some of my clients may well be from these investors. Problem areas are world affecting. Technology will have an impact on me.

China has a population of 1.4 billion with a $9.35 trillion GDP

If you look at the world bank GDP, in the year 2000 china began to grow, but of you look at the world Bank GDP per capita china is low and not really progressed and grown over the years.

Issues for china
Chinas regards Taiwan as part of china Taiwan have a different view and want independence after 86 years
Chinese navy was becoming expansion taking over the south china sea using force if necessary
Donald trump thinks china should adhere to world business

Population growth has been dramatic, from 1.5 billion in 1880 - 7 billion in 2015 which is a 466% in 135 years.

The crisis is that there is not enough resources for everybody.

Self portrait Posterzine

Budgeting, business planning and media types

Budgeting

So.. what is a budget?

A budget is a allocation of money to undertake a particular task. It m any be over a specific task or a time period. Its an allocation it is only proposed. A lot of budgets tend to be inaccurate.

Variance is a difference between the two, may be positive, neutral or negative

Budget = proposed resource allocation
Actual = actual resource used
Variance = difference between the two
Cumulative variance = the variance as a cumulative spend across the project

Business planning

Purpose? Income, profit, charity what do you want out of this
Type? Freelance, Ltd, semi partnership, partnership
Nature? What are you actually doing? This must be legal, think of what you can do not just what                     you want to do.
Where? Where geographically do you want this business to be?
     All of these need to be thought about, these are fundamental to success.
     No direction = no success
Once you know these then develop them. Plans should deal with 3 distinct scenarios GOOD, BAD, UGLY. With each you need to address what you will do in each situation

Keep your personal life and you business life separate. Mixing the two could cause confusion.

Media Types

Traditional,
Ambient (out door bill boards, posters, building wraps, bus/train wraps, adshells)
Print (magazine, newspaper, journals, newsletters, books)
Broadcast (itv, sky, bt, netflix, amazon, adverts) entertainment and social media

Ambient
You wouldn't have ambient media up for more than 2 weeks as it becomes part of the background.
Price- per 2 weeks
          Lighting- not lit? Back lit? Front lit?
          Static and moving image available
          6 week deadline
          Must be quick / high impact

Print
     Magazines Need around 5 weeks notice before publication date. Newspapers 24hrs minimum   before publication
     Cost per insertion per addition
     Circulation- the number of people that buy it
     Readership- the number of people who read it

Broadcast
       Adverts - in terms of script, all scripts must be put before the British Advertising Clearance Centre  they accept or reject scripts
    Cost of tv ads
    Depends on  time of day , length of ad, the tv programmes before or after it, number of viewers and demand of ad space
      Cinema - time limit is not so restricted
      Cost  depends on film and rating
      Entertainment new media
      Online aspects, blue ray / dvd / cd
      Social media