Budgeting
So.. what is a budget?
A budget is a allocation of money to undertake a particular task. It m any be over a specific task or a time period. Its an allocation it is only proposed. A lot of budgets tend to be inaccurate.
Variance is a difference between the two, may be positive, neutral or negative
Budget = proposed resource allocation
Actual = actual resource used
Variance = difference between the two
Cumulative variance = the variance as a cumulative spend across the project
Business planning
Purpose? Income, profit, charity what do you want out of this
Type? Freelance, Ltd, semi partnership, partnership
Nature? What are you actually doing? This must be legal, think of what you can do not just what you want to do.
Where? Where geographically do you want this business to be?
All of these need to be thought about, these are fundamental to success.
No direction = no success
Once you know these then develop them. Plans should deal with 3 distinct scenarios GOOD, BAD, UGLY. With each you need to address what you will do in each situation
Keep your personal life and you business life separate. Mixing the two could cause confusion.
Media Types
Traditional,
Ambient (out door bill boards, posters, building wraps, bus/train wraps, adshells)
Print (magazine, newspaper, journals, newsletters, books)
Broadcast (itv, sky, bt, netflix, amazon, adverts) entertainment and social media
Ambient
You wouldn't have ambient media up for more than 2 weeks as it becomes part of the background.
Price- per 2 weeks
Lighting- not lit? Back lit? Front lit?
Static and moving image available
6 week deadline
Must be quick / high impact
Print
Magazines Need around 5 weeks notice before publication date. Newspapers 24hrs minimum before publication
Cost per insertion per addition
Circulation- the number of people that buy it
Readership- the number of people who read it
Broadcast
Adverts - in terms of script, all scripts must be put before the British Advertising Clearance Centre they accept or reject scripts
Cost of tv ads
Depends on time of day , length of ad, the tv programmes before or after it, number of viewers and demand of ad space
Cinema - time limit is not so restricted
Cost depends on film and rating
Entertainment new media
Online aspects, blue ray / dvd / cd
Social media
No comments:
Post a Comment