Conclusions is a shorter section of the essay. this provides a summery of answers you found too your research question. if you wish you can mention thinks you couldn't answer and explain why and explain how the topic or research could be continued.
Compare the abstract and the conclusions
What is the research question?
Why is it important to develop visual paths when designing an advertisement?
How does the author attempt to answer the question?
Study visual hierarchy and mind and motion
What answers does the author provide?
Organise there perception in respect to the content
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