Buyer Behaviour

Buyer Behaviour Process
Need - Search - Pre purchase evaluation - Puchase - Comsumption - Post purchase evaluation
                                                                                                              -Good, Ok, Vile, Bad, Buy again

Maslows Hierarchy of Needs 

5. Self-actualisation e.g.- personal values   (80:20/Pareto- 80% of people don't want this 20% want                        
this power and wealth)

4.  Esteem & status e.g.-power, respect, worth

3. belongingness e.g-relationships, family, home, sex

2. Safety e.g.-Shelter defence

1. Physiological ( needs )  e.g.- food ,water

Each stage is exreamly important, with out 1 you can't have 2 if you haven't got 2 you can't have 3 and so on.



Which Product? - Memory ( good, bad, indifferent? Long term,short term)
                           - Aesthetics ( why would you want this product)
                           - Emotion ( hedonism, conscience, love
                           - Genetics ( men vs women )
                           - Logic
                           - Range of choice
                           - Attitude to risk
                           - Nature of problem
                           - Nature of problem routine (simple vs complex, low/high involvement )
                           - Leligion / belief structure
                           - Legal issues
                           - Others views ( peers, family, friends )
                           - Financial Issues

Buisness and design have a 2 flow way, buisness have market issues you need too know this because you need too know what's affecting them market issues are things such as market segment, real market issues and end user aspects, you need to know these issues too do the research. Macro environment issues and social / ethical issues will affect your research into you design. This then allows you to target your design the the target market.

Communication Issues
Shannon & Weaver Model of Communication
Sender - Message - Encode - Transmit - Decode - Receive
During transmition there is noise/interference, this is something stopping the transmission.
The sender has to have a reason to send a message
The receiver has to understand and must agree/disagree, Accept/Reject and give feed back too the sender.

Nick - Week 1

A zine is a self published booklet. We explored briefly 3 artists
                                                                                         Alex Lukas - RHSAL backwards
                                                                                         Barry McGee - DFW year in review
                                                                                         Benjamin Bostock
We were given 7 words to involve into our Zine
-Minimize
- Share
- like
- update
- off
- dream
- live
We also have too involve an emoji of our choice

I found this process and production extreamly useful as I was struggling to find a print style that would fit my project idea as my idea wouldn't really fit into a magazine or poster style print out very well. I created a zine during Alevel and totally forgot about that style of publication.

https://vimeo.com/189551966

I went on to develop my work, I used illustrator the edit the zine. I created a coloured zine and a black and white zine which could be printed on different coloured card. I also picked my favourite image on the zine and changed the colour on each image to create another zine. This final zine when tested diddnt work well with a black and white format
                

     

Bras salt guest lecture

Brass salt is a design agency biased in leeds. They have designed for a number of different company's such as Lil Lets and Ribina. They designed the most recent advertisements for ribina were they made a cafe into a giant colouring shop were people could go and colour in. They then did a a final piece were they made the colourings into a lighting piece.

Brass told us that they are 2.8 million people in the creative industry. 87% total UK export and 8.2% of the economy. Digital is websites, interaction and content.

Sara - After Affects 1

In Sara's after affects production lesson today we were looking at geometrical shapes and how to make a simple but affective transaction. We also learnt about the freezing hold which it a pause at the end of a advertisement which makes the viewer look at the TV because they think the tv has frozen, this means your work will be held for longer.

We also look at 30 motion tests in 30 seconds which sara was expecting a similar out come from today's lesson. We also created a channel on vimeo to display all the work and projects we are doing on after affects this year. The channel make the layout of your work look more presentable.

I used geometric shapes such as circles and polygons. Black, White and Red and used effects such as venetian blind, wiggler and twist.

https://vimeo.com/201842969

Research: Celeste Barber

Celeste Barber
Celeste Barber is an Australian comedian who has managed to mock a large variety of celebrities instagram images in the most hilarious way. Celeste Barber takes celebrities instagram photos and "copy's" them.

                                                    
       

I think Her photography really shows the difference between expectation and reality which really fits in with my project. She's approached this idea in a positive manner rather than a deep emotional approach which I find can be quite original and typical. People see in media about these gorgeous celebrities and how 'perfect' they are and how people want to be this type of person, Celeste Barber kind of shows the reality and pulls it all this back too earth which really links in with my project and my idea of instagram posts. My idea for my project is to show the reality of my life and how different my life is compared too other users of instagram users.

Brief 1 week 2

In this lecture we watched a video called WTF is the internet by We are the internet which had good points on what the internet actually is and shows how much we take the internet for granted.
In this video a lot of good points were made about the internet. The internet is humanity and it gives people a voice too speak. If we were to understand the internet as a culture it would make sense, we take the internet for granted because it there at the touch of a button and has never been more involved in humanity's life style like it is now. Your computers,tablets, phones and now even watches! The internet is constantly around us were ever we go. You can pick up wifi almost anywhere, you can access the internet enywere without wifi using 2G, 3G and 4G. Internet could be posivitive depending on the person using it. You are what you post! The internet is a opportunity factory. Anybody anywhere can post on line and any body anywhere can see the talent. The problem is there so much talent out there so its becoming harder too be recognised for you talent so people are taking risks to be recognised which could be really successful or you could fail miserably. "Genius is the talent of one person, Senius is the talent of many people." - Brian Eno. The internet is a place were people take risks and show creativity and much more. The internet is 'senius'.

Cybernetic comes from the greek word for Art of Stearing. Questions to help me with my project : What defines you? And How does interaction with others affect that? These are brilliant questions to help our project get started it really got me thinking about how I look on social media. After this lecture i began too look at friends and the people I follow on instagram too look what kind of thinks they post. I noticed it was mainly Gym, Fitness, Outfits, Food, Holidays/Travil and decided that i would make my project biased on this. Comparing my self to others on instagram I just need to think of how too show this idea clearly and successfully.

Buisness lecture 2

This lecture we were given tips on how too access our work and how to work with clients. This lecture was part 2 or buisness lecture 1.

Tips on working with clients

-make notes on what's been said ( feed back and criticism ) 

-understand what's happening around you ( economy and trend ) 

- assess the situation you are in

- "the client is the boss" let him think that ( if there's anything he doesn't like about the design it's his fault 'he designed it' ) 

- let the client have there input 

- the client may not tell you all the details so ask lots of questions 

Product positioning 

Products are positioned on a scale of high-low price and high- low quality. All products usually fall between the high quality/ high price and low quality / low price

Pest Analysis
Political
Economic               If any of these do not work the product will not work
Social
Technological
   
SWOT analysis
Strengths
Weaknesses          Internal
Opportunities
Threats                  External

All products have a life cycle. This lifecycle can decay but you can prevent this through thinks such as advertisement.