Buyer Behaviour Process
Need - Search - Pre purchase evaluation - Puchase - Comsumption - Post purchase evaluation
-Good, Ok, Vile, Bad, Buy again
Maslows Hierarchy of Needs
5. Self-actualisation e.g.- personal values (80:20/Pareto- 80% of people don't want this 20% want
this power and wealth)
4. Esteem & status e.g.-power, respect, worth
3. belongingness e.g-relationships, family, home, sex
2. Safety e.g.-Shelter defence
1. Physiological ( needs ) e.g.- food ,water
Each stage is exreamly important, with out 1 you can't have 2 if you haven't got 2 you can't have 3 and so on.
Which Product? - Memory ( good, bad, indifferent? Long term,short term)
- Aesthetics ( why would you want this product)
- Emotion ( hedonism, conscience, love
- Genetics ( men vs women )
- Logic
- Range of choice
- Attitude to risk
- Nature of problem
- Nature of problem routine (simple vs complex, low/high involvement )
- Leligion / belief structure
- Legal issues
- Others views ( peers, family, friends )
- Financial Issues
Buisness and design have a 2 flow way, buisness have market issues you need too know this because you need too know what's affecting them market issues are things such as market segment, real market issues and end user aspects, you need to know these issues too do the research. Macro environment issues and social / ethical issues will affect your research into you design. This then allows you to target your design the the target market.
Communication Issues
Shannon & Weaver Model of Communication
Sender - Message - Encode - Transmit - Decode - Receive
During transmition there is noise/interference, this is something stopping the transmission.
The sender has to have a reason to send a message
The receiver has to understand and must agree/disagree, Accept/Reject and give feed back too the sender.
No comments:
Post a Comment