Aiden typesetting

I found this type setting work shop very useful as Aiden showed me a number of ways too manipulate text for different uses and how to make text look more "pleasing to the eye"

First of all what is type setting? Type setting is the arrangement of types physical/digital. There are 4 basic groups of Type... Serif, Sans Serif, Script and Decorative.

                       Here is a glossary that shows common terminology associated with type.

The first task was Kerning the words.
Kerning is the alteration
of the individual
spacing between letters.

                   

I found the letters which had
a curve harder to kern correctly
in comparison to the letters with
straight edges.

The Second Task to Track the words. 

Tracking is when you alter the spaces

between the letter in a whole word.

The next task was leading the paragraphs

Leading is when you change the spaces 

between the baseline to create different

densities.  

This task was to smooth the rag

Rag is the in 'ragged' parts of 

text at the end of the rows of

text.

The next task was to crop 

words too see how far we

could crop them before 

they became

ineligible  

The next task was to 

choose a typeface which 

we thought was the most

suitable for the word.

 Any of the typefaces for the word school would 

have been suitable depending on the context.

This task was to manipulate 

the words. We were given 

rules which had to be followed.     

1. You can only use typography

to articulate the words. 

2. Do not add any illustrative elements to the words.3. You can only use Helvetica
Bold as the typeface, do not change it.

4. You can not use colour.
Only the techniques we have covered.