Wednesday, 4 May 2016
Johns second and 3rd drawing task
Reframing Work shop
In this seminar we were given a task. The graphic designers were asked to transform and word into a different word, preferable from one work too the total opposite. I honestly found this task difficult, there was so many things too choose from and so many techniques I could use to carry out this task. I began a piece of work transforming live into evil. I began to rearrange the letters to see if I could create other words that could possibly relate to live and evil.. I came up with vile. I think I was over complicating a small task. I then began to illustrate the text making the evil look like hell vile look nutural like earth and live look like heaven to display 3 changes in transitions.
Style
What is the Meaning of style? manner of way. the way something is done.
"style isn't just putting on clothes, its how you present yourself to the world as your own interpretation of yourself"
Marcel Breuer is an architect and furniture designer and created the Cesca Chair. The Cesca chair took a whole new design route. Instead of the usual 4 legged plain plastic chair, this chair had 2 legs and a nice fabric design on the actual seat and back. Marcel Breuer took a whole new approach to this design or a chair. He made it cool, jazzy and most of all he made people want it. But why was people wanting this char rattan than the 4 legged one? Because it was different, innovative and stylish.
"style isn't just putting on clothes, its how you present yourself to the world as your own interpretation of yourself"
Marcel Breuer is an architect and furniture designer and created the Cesca Chair. The Cesca chair took a whole new design route. Instead of the usual 4 legged plain plastic chair, this chair had 2 legs and a nice fabric design on the actual seat and back. Marcel Breuer took a whole new approach to this design or a chair. He made it cool, jazzy and most of all he made people want it. But why was people wanting this char rattan than the 4 legged one? Because it was different, innovative and stylish.
Graphic Responses to sound
During this lecture I discovered many ways in which to respond to a sound. It could be through animation, objects, harmonics and many more. Leon Thermin invented his own instrument, the therein, in which he played using oscillation. the should he created was quite erie and scary. I really enjoyed watching this video as i was impressed with the technology and idea of his work especially for its time (1930). Although i really enjoyed this piece I very with doubt I would be able to recreate and adapt this in a style of my own although I would like to.
Gentle Ease
This Lecture was focused on after affects. There was a lot of video footage of artist work in this lecture, I particularly liked Johnny Kelly's work Forest: Just One Day as I found my self anticipating what was going to happen next. The piece seemed really unusual, at first I thought I was because of the music but realised how random the animations were and unusual the events were that was taking place in this animation. supprisingly just one day is a stop motion animation edited together using after affects. Such a simple technique but yet so time consuming, in my visualising sound project i attempted a stop motion animation, it was very rushed compared to the skill and accuracy of this piece.
Problem Solving
Exploring ways to interpret facts and observations through Information Graphics: The designer is an observer, problem solver and illustrator of information... simplifying complex data to convey understanding through memorable design and essential skill for visual communicators.
in this seminar lesson we was show a variety of information graphics and ask to create our own.
Our task was to create our own simple info graphic. I used my Mum, Dad, Brothers, Sisters, Nephew's, niece's, grate nephew and grate niece in my info graphic. I started in age order colour coordinating each person. I then adjusted the bar for how long I have known them for.
in this seminar lesson we was show a variety of information graphics and ask to create our own.
Our task was to create our own simple info graphic. I used my Mum, Dad, Brothers, Sisters, Nephew's, niece's, grate nephew and grate niece in my info graphic. I started in age order colour coordinating each person. I then adjusted the bar for how long I have known them for.
how do we think about gender difference
The RAW/WAr project is an idea that we can change the was in which history is constructed by using generations and technology to create there own history. it uses i forum in which people can come together and share stories and experiences and contribute to the history or women's art.
"The fault lies not in out stars, our hormones, our menstrual cycles, or our empty internal spaces, but in our institutions and our education - education understood to include everything that happens to us from the moment we enter this world of meaningful symbols, signs and signals. - Linda Nochlin ' why have there been no great women artists? (1971)
Linda Nochlin has highlighted a valid point, why hasn't there been any great women artist in history. maybe this was because of the position of women through out history before women rights. I found this lecture quite irrelevant although was quite interesting learning about parts of history in which women had highlighted this problem.
"The fault lies not in out stars, our hormones, our menstrual cycles, or our empty internal spaces, but in our institutions and our education - education understood to include everything that happens to us from the moment we enter this world of meaningful symbols, signs and signals. - Linda Nochlin ' why have there been no great women artists? (1971)
Linda Nochlin has highlighted a valid point, why hasn't there been any great women artist in history. maybe this was because of the position of women through out history before women rights. I found this lecture quite irrelevant although was quite interesting learning about parts of history in which women had highlighted this problem.
post- it typography
In this seminar we were given 5 post it notes and given 3 letters too create in any sale we want i was given the letters Z,C,L the Z i started of plain and simple. when i hear the letter Z i think sharp! so i first just did a simple Z shape and thought I'm going too put a bubble around the letter Z to soften it a little. For the letter C i created a cloud affect simply because a cloud pooped into mind. with the letter L i created a simple L outline with corners that resemble the letter L.
Essay feed back
This seminar focused the part of the essay we handed in to be assessed. We briefly ran other over all issues which a lot of people had. My essay was about Culture / Subculture and my feed back was I had not understood how too reference and i needed to go into more detail about entrain topics, the feed back also said i had come to a conclusion rather quickly rather than explaining why. Writing is one of my weaker points and I really struggled with the essay. We had to write another 1000 words.
Reframing Workshop
This lecture really inspired me, it was about having a different out come or a innovative idea.
What is 5 + 5?
What two numbers equal 10?
there is only 1 answer to the first question but there is multiple answers to the second. This shows to approach briefs with an open mind and not to stick with one conclusion. Expanding on an idea results in a better out come.
'If I asked you to build a bridge for me, you could go off and build a bridge. Or you could come back to me with another question: “Why do you need a bridge?”
This is another example of how to be innovative.
Micheal Berry's hot air ballon bridge.
The answer to "why do you need a bridge?" is i need to get across the river. There are multiple ways you could get across that river like canoe, rowing boat, tunnel, hot air ballon even swim.
this shows you how to have a different perspective on your work. There is not just one way too approach a brief, there is multiple ways you just have to open up your mind.
What is 5 + 5?
What two numbers equal 10?
there is only 1 answer to the first question but there is multiple answers to the second. This shows to approach briefs with an open mind and not to stick with one conclusion. Expanding on an idea results in a better out come.
'If I asked you to build a bridge for me, you could go off and build a bridge. Or you could come back to me with another question: “Why do you need a bridge?”
This is another example of how to be innovative.
Micheal Berry's hot air ballon bridge.
The answer to "why do you need a bridge?" is i need to get across the river. There are multiple ways you could get across that river like canoe, rowing boat, tunnel, hot air ballon even swim.
this shows you how to have a different perspective on your work. There is not just one way too approach a brief, there is multiple ways you just have to open up your mind.
Helvetica Film Screening
We was shown a film based around Helvetica. The first release of the type face was in the year 2007. I didn't find this film interesting although learnt some facts about helvetica. This film was about the history of helvetica and the ideas behind it. Helvetica is a typeface which can suit multiple genres. It is plain and simple but is commonly used for in many different aspects
Design thinking
We briefly flicked over the double diamond again which we looked at in a previous lecture.
We was encouraged too look at ideo.com as it contained an excellent care study in creative design. The web site showed tips and tricks on how to build a business, improve innovative ideas and grow as a company.
IDEO. Org (2015) the field guide to human- centred design
This showed 1 staring point, desirable-human, and 2 out comes, viable-business and feasible- technology.
Desirable-will some one respond to the idea
Viable- is it within the budget
Feasible- is it possible to create in the given time frame
These 3 point was vital for such a short project.
7 stages of design process.
Define, research,ideate, prototype, select, implement, learn
Define: what is the brief asking you? Who is it aimed at? What is client looking for? When Does the client need this? Where do they want it to be displayed? Why do they want it?
Research
Secondary - the research of others
Primary - your own research
Qualitative - facts and reasons
Quantitative - statistics
At the end of any research you should have understanding and a range or reasorces
Ideate
We was encouraged too look at ideo.com as it contained an excellent care study in creative design. The web site showed tips and tricks on how to build a business, improve innovative ideas and grow as a company.
IDEO. Org (2015) the field guide to human- centred design
This showed 1 staring point, desirable-human, and 2 out comes, viable-business and feasible- technology.
Desirable-will some one respond to the idea
Viable- is it within the budget
Feasible- is it possible to create in the given time frame
These 3 point was vital for such a short project.
7 stages of design process.
Define, research,ideate, prototype, select, implement, learn
Define: what is the brief asking you? Who is it aimed at? What is client looking for? When Does the client need this? Where do they want it to be displayed? Why do they want it?
Research
Secondary - the research of others
Primary - your own research
Qualitative - facts and reasons
Quantitative - statistics
At the end of any research you should have understanding and a range or reasorces
Ideate
prequal sequel
This lecture was all about understanding prequal / sequel.
"Those who do not want to imitate anything, produce nothing" Salvador Dali
Connection - the action of connecting one thing to another
Intent - imbedding the idea into our work to communicate with the target audience to create a comment ion pulling the audeance in.
Tipping point - malcone gladwell, tipping point
The law of the faw: which is the idea that in any situation roughly 80 % of the ' work ' will be done by 20 % of the participants
The stickiness law : the specific content of a message that refers its impact memorable
The power of context: human behaviour is sensitive to and strongly influanced by its environment
We learnt that every thing is a remix, meaning nothing is original. Every thing is a mixture of something else.
We were taught about leagal and illigeal remixing. The reason for copy right
"Styles, tropes, inspiration, popular culture, language and Symbols are the materials, and it is the measure of a designers ability to reposition these in the most successful way for the audience that determines the affectivemess of a piece" -
Kate Cullinane
Nostalgia - has a positive and negative trigger. It can provide relative and an emotion connection to an audeance
Continuity - to create a sequal for example, toy story, men in black, fast and furious
"Don't try to be original. Just try too be good,' that should sort of naive but it true." Paul rand
Movements - movement in graphic design, example Bauhaus...
The point - a great project requares an idea or vision with work well with a situation
Sound visualisation
During this lecture we watch multiple videos on artists influenced by sound and how they interepited the music piece, I perticually liked renment V2 by Jay Payne, the video contained what looked like shiny material on a speaker, which it was. The camera was out of focus which worked really well. The music which was in the background was quite relaxing which worked really well with the video. Because the camera was out of focus ment you really had to concentrate to try figure out what was happening in the video which I thought worked really well to the relaxing music.
Narrative
A narrative is a spoken or written connected events,
"A whole is that which has a beginning,a middle and an end." Aristotle, poetics
The usual lay out of a story.
Freytags pryrimid (1863)
exposition- rising action - climax - falling action- denouement
Setup - rising action - confrontation - falling action - resolution
Series of conflicts Arther Quiller Couch
Man against man
Man against fate
Man against the super natural
Man against machine
Man against God
Man against self
Man against nature
Series of conflicts by Arther Quiller Couch is a list of usual story lines, man representing a "conscious" thing, for example an animal, person, object ext that moves, talks, thinks.
Examples of films shows that follow these rules
Man against man - Toy story, Peter Pan, Taken, Shrek and Lion King
Man against fate -
Man against the super natural - The mummy, Alien and 28 days later
Man against machine - terminator, robo cop, transformers, man vs machine
Man against God - Bruce almighty, Evan almighty
Man against self -
Man against nature - day after tomorrow, 2012, the core, Armageddon and Twister
"A whole is that which has a beginning,a middle and an end." Aristotle, poetics
The usual lay out of a story.
Freytags pryrimid (1863)
exposition- rising action - climax - falling action- denouement
Setup - rising action - confrontation - falling action - resolution
Series of conflicts Arther Quiller Couch
Man against man
Man against fate
Man against the super natural
Man against machine
Man against God
Man against self
Man against nature
Series of conflicts by Arther Quiller Couch is a list of usual story lines, man representing a "conscious" thing, for example an animal, person, object ext that moves, talks, thinks.
Examples of films shows that follow these rules
Man against man - Toy story, Peter Pan, Taken, Shrek and Lion King
Man against fate -
Man against the super natural - The mummy, Alien and 28 days later
Man against machine - terminator, robo cop, transformers, man vs machine
Man against God - Bruce almighty, Evan almighty
Man against self -
Man against nature - day after tomorrow, 2012, the core, Armageddon and Twister
Exploring G# minor links
In this lecture we focuses on videos or artists work
I really like Sara's work "the accident."
It was about her uncle and how he tried and tried until he created something he liked. The music was quite bubbly and casual and Sara used ink blotches which some how suited the music. I liked the story line to Sara's work and loved how the video expressed Sara's family.
I liked the radio head video also, it was shot or different radio head songs and as radio head is a rock band the animation really capture the messiness or rock music, also through out radio heads songs shows branding as they use the same characters and similar illustrations
I really like Sara's work "the accident."
It was about her uncle and how he tried and tried until he created something he liked. The music was quite bubbly and casual and Sara used ink blotches which some how suited the music. I liked the story line to Sara's work and loved how the video expressed Sara's family.
I liked the radio head video also, it was shot or different radio head songs and as radio head is a rock band the animation really capture the messiness or rock music, also through out radio heads songs shows branding as they use the same characters and similar illustrations
Visualising sound
This lecture was an introduction into our new project visualising sound.
In this lecture we was shown examples of designers influenced by sound.
I think for this project researching music videos would help a lot. During this lecture I thought of a number of artists to research, Arctic monkeys, Coldplay and Avici. A number of there songs the designers have really captured the feeling of the musicians work.
In this project the tutors are looking for research and experimentation rather than a final outcome.
This is a short project and tutors are looking for around 2 pieces a week.
In this lecture we was shown examples of designers influenced by sound.
I think for this project researching music videos would help a lot. During this lecture I thought of a number of artists to research, Arctic monkeys, Coldplay and Avici. A number of there songs the designers have really captured the feeling of the musicians work.
In this project the tutors are looking for research and experimentation rather than a final outcome.
This is a short project and tutors are looking for around 2 pieces a week.
Influence and behaviour
Influence and behaviour
In this lecture we was learning about influence and behaviour and why people do the things they do and the choices they make. Fist of all what is influence and what is behaviour?
Influence is something that's has an effect on some one or something for example when designers do there research there ideas and work will by influenced by one if not multiple designers.
Behaviour is a way in which some one reacts to a certain situation or stimulus For example someone may react negatively to a situation which they are not pleased with.
Why do people behave and react differently to certain situations?
First of all we wes asked "what influences us?"
Here was some answers
Parents
Celebrity's
Older siblings
Hero's
In the lecture we learnt that almost everything can have an affect on the decision you make.
Manipulation
To manipulate is to change something. Manipulate in the concept of making a decision is to change somebody mind about a certain situation changing there decision.
In during the world war propaganda was a manipulation method. People should create posters to make them feel guilty or to change the view of people and in some cases turning people against each other. They did this by using direct language such as you and your and asking questions to make the audience think.
In the conclusion we learnt
Manipulation and deception shouldn't be the intention when trying to convey a campaign, message or story
You should take into consideration who you are designing or animating for
What platform, content and environment
What you are wanting the audience to learn or appreciate
People do things they do and feel things the way they feel through influences from various people or things and make choices that affect there behaviour biased on there influences
In this lecture we was learning about influence and behaviour and why people do the things they do and the choices they make. Fist of all what is influence and what is behaviour?
Influence is something that's has an effect on some one or something for example when designers do there research there ideas and work will by influenced by one if not multiple designers.
Behaviour is a way in which some one reacts to a certain situation or stimulus For example someone may react negatively to a situation which they are not pleased with.
Why do people behave and react differently to certain situations?
First of all we wes asked "what influences us?"
Here was some answers
Parents
Celebrity's
Older siblings
Hero's
In the lecture we learnt that almost everything can have an affect on the decision you make.
Manipulation
To manipulate is to change something. Manipulate in the concept of making a decision is to change somebody mind about a certain situation changing there decision.
In during the world war propaganda was a manipulation method. People should create posters to make them feel guilty or to change the view of people and in some cases turning people against each other. They did this by using direct language such as you and your and asking questions to make the audience think.
In the conclusion we learnt
Manipulation and deception shouldn't be the intention when trying to convey a campaign, message or story
You should take into consideration who you are designing or animating for
What platform, content and environment
What you are wanting the audience to learn or appreciate
People do things they do and feel things the way they feel through influences from various people or things and make choices that affect there behaviour biased on there influences
What is Convergence Lecture
What is Convergence?
Convergence is a dicipline to describe the change toward uniformity or union.
There are six different types of convergence
Multidiscipline
Crossdiscipline /Interdiscipline
Synergy
Integrated
Hybrid
Multidiscipline
Crossdiscipline/ Interdiscibline is involving two of more concepts to create something new.
Convergence is a dicipline to describe the change toward uniformity or union.
There are six different types of convergence
Multidiscipline
Crossdiscipline /Interdiscipline
Synergy
Integrated
Hybrid
Multidiscipline
Crossdiscipline/ Interdiscibline is involving two of more concepts to create something new.
How to Have an Idea
This lecture we were focusing on how to generate an idea. I found key techniques to help me in my project. I do get a creative block quite often but when i finally get an idea in bad for sticking with it instead of improving it. I Learnt that sometimes an idea can come from two old ideas and the process of thinking is just 4 steps,
Preparation
Incubation
Illumination
Verification
This is a Process Model for all creative diciplines
The First step of the model is research, finding old ideas and thinks that could inspire your work or project. Its important that you find good research because them you know whats out there.
The second step is define, Make since of possibilities and create a clear brief
The third step is develop, development is important as this is how you have an idea and work on that idea, or multiple ideas until your happy
The forth step is Deliver, deliver the idea to a client
You could go through this process a few times jumping backwards and forwards until you and the client is happy with the out come.
A few ways you could show your ideas and development could be through a mind map, mood boards, story boards, time lines, brainstorming, sketching and many more.
L.A.T.C.H was a term created by Richard Saul Wurman. This is useful when writing an essay or organising work. L.A.T.C.H is a way of remembering a way to organise. It stands for Location. Alphabetical.Time.Category.Hierachy.
Preparation
Incubation
Illumination
Verification
This is a Process Model for all creative diciplines
The First step of the model is research, finding old ideas and thinks that could inspire your work or project. Its important that you find good research because them you know whats out there.
The second step is define, Make since of possibilities and create a clear brief
The third step is develop, development is important as this is how you have an idea and work on that idea, or multiple ideas until your happy
The forth step is Deliver, deliver the idea to a client
You could go through this process a few times jumping backwards and forwards until you and the client is happy with the out come.
A few ways you could show your ideas and development could be through a mind map, mood boards, story boards, time lines, brainstorming, sketching and many more.
L.A.T.C.H was a term created by Richard Saul Wurman. This is useful when writing an essay or organising work. L.A.T.C.H is a way of remembering a way to organise. It stands for Location. Alphabetical.Time.Category.Hierachy.
History of graphic design
This history of graphic design I found really interesting. A lot of people think graphic design is quite a modern day thing "computer based art" in this lecture I learnt that graphic design dates back as far as the 1800's which is surprising, also this lecture defined the meaning of graphic design which can be quite had to define as it can be quite a mix of Art based skills.
We worked through a time line dating back from as early as the 1860 too the current day.
1860s-arts and crafts.
1880s- art nouveau
1887- vienna secession and new objectivity
1900- futurism, dada, cubism and surrealism
1910-art deco and se still
1917- constructivism
1918- bauhaus
1924- roots of modern american design
1928- New Typography and Isotope Movement
1940 - New York School
1950 - International Typography Style
1954- Pop Art
1959- psychedelic movement
1970- Significant Artists
1971 - Grafitti and Street Art
1975 - post modernism
1975 - Information Visualisation
There were 2 artist I really found interesting such as Wes Wilson and David Carson.
Wes Wilson was a graphic designer and part of the Psychedelic Movement. He was best known for designing trip festival posters, a hippie festival in the 1960s. Wes Wilson also created a psychedelic font in 1966. The font shows movement and unusual shapes like the trip from LSD.The Physcadelic font is serif and only just legible Wilson also created the last poster for the Beatles, which he didn't know at the time but would be there last concert. His poster work contained a high contrast in colour and between colour, odd shapes and his psychedelic font. Wes Wilson still creates modern hypnotic posters in this style, he also creates fine art pieces in a hippie style using water colour, and abstract drawings which really capture the key essence of the hypnotic 60s. He has worked with a number of artists creating posters of this style over a number of years, some musicians which you could obviously see using this style in there work such as the beatles but some less obvious such as Otis Redding, which didn’t seem like a hippie artist as he created deep soul, southern soul and R&B music.
David Carson was a designer who based his work around the grunge sub culture. Carson was a Graphic designer who's designed and created the Ray-gun magazine. Carson was called the “God father of grunge”. His methods where messy, the magazines contained ripped and shredded designs, gritty typography and general hand made Chaos. The Ray gun magazine was first published in 1992 in the prime of grunge. David Carson was the art director of Ray-Gun magazine for 3 out of 7 years of it’s publishings. David Carson’s most recognisable work is the experimental typography work in these Ray gun magazines. He still works in a grunge style in his more contemporary work. Carson has managed to modernise the grunge style. Still using the haphazard aspect of the grunge sub culture but modernising it using computer software adding glows to text and making the text look neat while still having a random visual aspect by over lapping text and adjusting the spacing between words and characters. Carson has also adapted his photography in this way by using long shutter speeds to create gritty work with contrast between colour and shadows and highlights. To this day he has designed for big companies such as Bose corporation, Armani, Audi and many more and still incorporates certain Grunge aspects into the work.
We worked through a time line dating back from as early as the 1860 too the current day.
1860s-arts and crafts.
1880s- art nouveau
1887- vienna secession and new objectivity
1900- futurism, dada, cubism and surrealism
1910-art deco and se still
1917- constructivism
1918- bauhaus
1924- roots of modern american design
1928- New Typography and Isotope Movement
1940 - New York School
1950 - International Typography Style
1954- Pop Art
1959- psychedelic movement
1970- Significant Artists
1971 - Grafitti and Street Art
1975 - post modernism
1975 - Information Visualisation
There were 2 artist I really found interesting such as Wes Wilson and David Carson.
Wes Wilson was a graphic designer and part of the Psychedelic Movement. He was best known for designing trip festival posters, a hippie festival in the 1960s. Wes Wilson also created a psychedelic font in 1966. The font shows movement and unusual shapes like the trip from LSD.The Physcadelic font is serif and only just legible Wilson also created the last poster for the Beatles, which he didn't know at the time but would be there last concert. His poster work contained a high contrast in colour and between colour, odd shapes and his psychedelic font. Wes Wilson still creates modern hypnotic posters in this style, he also creates fine art pieces in a hippie style using water colour, and abstract drawings which really capture the key essence of the hypnotic 60s. He has worked with a number of artists creating posters of this style over a number of years, some musicians which you could obviously see using this style in there work such as the beatles but some less obvious such as Otis Redding, which didn’t seem like a hippie artist as he created deep soul, southern soul and R&B music.
David Carson was a designer who based his work around the grunge sub culture. Carson was a Graphic designer who's designed and created the Ray-gun magazine. Carson was called the “God father of grunge”. His methods where messy, the magazines contained ripped and shredded designs, gritty typography and general hand made Chaos. The Ray gun magazine was first published in 1992 in the prime of grunge. David Carson was the art director of Ray-Gun magazine for 3 out of 7 years of it’s publishings. David Carson’s most recognisable work is the experimental typography work in these Ray gun magazines. He still works in a grunge style in his more contemporary work. Carson has managed to modernise the grunge style. Still using the haphazard aspect of the grunge sub culture but modernising it using computer software adding glows to text and making the text look neat while still having a random visual aspect by over lapping text and adjusting the spacing between words and characters. Carson has also adapted his photography in this way by using long shutter speeds to create gritty work with contrast between colour and shadows and highlights. To this day he has designed for big companies such as Bose corporation, Armani, Audi and many more and still incorporates certain Grunge aspects into the work.
Tuesday, 3 May 2016
Perception and Illusion
In this lecture we was looking at perception and illusion. I learnt up to 70% of the information processed by the brain comes from the eyes
Perception is how we interpret things. Perception can alter depending on your mood, surroundings and other factors.
We was shown a documentary on BBC FOUR which they place people in a dark room with no noise for 48 hours. Eventually there minds started playing tricks on them and they started hearing thing that learnt there making them paranoid and agitated. this shows how much we rely on our senses.
Perception is how we interpret things. Perception can alter depending on your mood, surroundings and other factors.
We was shown a documentary on BBC FOUR which they place people in a dark room with no noise for 48 hours. Eventually there minds started playing tricks on them and they started hearing thing that learnt there making them paranoid and agitated. this shows how much we rely on our senses.
Typography lecture
I really enjoyed this lecture as I really enjoy typography pieces. Typography is all about making words or letters visually pleasing.
"To publishers and others concerned with presenting words to the public, in print or on screen, 'typography' means the process of making the words visually attractive and effective; and a typographer is someone who is professionally trained to perform that task, and earns a living doing so" Walter Tracy (1988) typographic scene p.1 1
Build
"The function of typography is to communicate a message so that it effectively conveys both its intellectual meaning and it emotional feeling." Willis Kunz (1998) Macro and Micro Typography
What is Tracking?
Tracking is adjusting the spaces in between letters of a word to improve the word visually.
What is leading?
Leading is the spacing between paragraphs.
In this lecture we began looking into the history of typography, a few pieces that caught my eye was the Bifur, 1927 by Adolphe Mouron Cassandre and 'word as image' by Ji Lee.
Bifur by Adolphe Mouron Cassandre is a black and yellow sans serif type face, some of the letters you would be able to work out individually and others you can't but because the piece is in alphabetical and numeral order, your brain works out the letter and number with out even having to think. The type face is set out in a triangle shape where the letters are and a type of base using punctuation and numbers. The main parts of the letter are black and you could almost recognise what they are without the yellow shapes, the yellow shapes help to identify each letter.
'Word as image' by Ji Lee I really liked it's the word vampire in a thin font but upside down and the M is made into vampire teeth. But the way Ji Lee have created this type face is much more. The thin font symbolises the thin build of a vampire as the stereotypical vampire is thin with a tall stance. The word 'vampire' is upside down too symbolise a bat the word is black also the symbolise the dark clothing of a vampire and the colour of a bat. The M in vampire is self explanatory, vampire teeth. This typeface is so simple but works so well.
"To publishers and others concerned with presenting words to the public, in print or on screen, 'typography' means the process of making the words visually attractive and effective; and a typographer is someone who is professionally trained to perform that task, and earns a living doing so" Walter Tracy (1988) typographic scene p.1 1
Build
"The function of typography is to communicate a message so that it effectively conveys both its intellectual meaning and it emotional feeling." Willis Kunz (1998) Macro and Micro Typography
What is Tracking?
Tracking is adjusting the spaces in between letters of a word to improve the word visually.
What is leading?
Leading is the spacing between paragraphs.
In this lecture we began looking into the history of typography, a few pieces that caught my eye was the Bifur, 1927 by Adolphe Mouron Cassandre and 'word as image' by Ji Lee.
Bifur by Adolphe Mouron Cassandre is a black and yellow sans serif type face, some of the letters you would be able to work out individually and others you can't but because the piece is in alphabetical and numeral order, your brain works out the letter and number with out even having to think. The type face is set out in a triangle shape where the letters are and a type of base using punctuation and numbers. The main parts of the letter are black and you could almost recognise what they are without the yellow shapes, the yellow shapes help to identify each letter.
'Word as image' by Ji Lee I really liked it's the word vampire in a thin font but upside down and the M is made into vampire teeth. But the way Ji Lee have created this type face is much more. The thin font symbolises the thin build of a vampire as the stereotypical vampire is thin with a tall stance. The word 'vampire' is upside down too symbolise a bat the word is black also the symbolise the dark clothing of a vampire and the colour of a bat. The M in vampire is self explanatory, vampire teeth. This typeface is so simple but works so well.
SARA - after effects
https://vimeo.com/164757936
In this process and production we were asked too create a sea creature on Indesign too animate on after affects. I chose too create a crab. I used the motion blur tool too give a smother movement too the animation. I also used a invisible object and attached the fish as the child layer so the fish would follow the invisible parent object. I used the hollywood formula as shown in a seminar. setting the scene, the crab is in the ocean, he's trying the catch the fish but they are too fast, then the shark comes, did the crab survive? I decided to leave the story on a cliff hanger.
In this process and production we were asked too create a sea creature on Indesign too animate on after affects. I chose too create a crab. I used the motion blur tool too give a smother movement too the animation. I also used a invisible object and attached the fish as the child layer so the fish would follow the invisible parent object. I used the hollywood formula as shown in a seminar. setting the scene, the crab is in the ocean, he's trying the catch the fish but they are too fast, then the shark comes, did the crab survive? I decided to leave the story on a cliff hanger.
The Hollywood Formula
In the The Hollywood formula seminar we watched a video called the lighthouse keeper by Marten Johnmark. The video was about a light house keeper and the problems he faced. First the light house keepers light went out and he had to go fix it, this set the scene and was around 25% of the video. A boat was then heading towards the light house, this is the climax of the story this takes up 50% of the story line, the light house man panics as he can't find the light but was he too late? The next scene takes up the last 25%. After the panic he managed to fix the light but did he survive? did the boat crash? this video
leaves you on a cliff hanger, the last 25% is the conclusion or the resolution. Using this method keeps the audience on the edge of there seat and interested. The beginning and the end are the most important. You have too set the correctly scene too draw the audience in and have a perfect ending too make the audience feel satified by the end.
Monday, 2 May 2016
Reflective Writing
I found the reflective writing lecture very helpful. Our task was to reflect on something we were not good at or something we could have done better or avoided a problem. I chose too reflect on being late for university. I find waking up on a morning extremely hard, even motivating my self too get out of bed I struggle with. This causes me to rush around and usually miss my train, which arrives at the station every hour. With the train running every hour I am either 1 hour early for my first lecture or half and hour late missing half of my lecture. I figured if I go too bed a lot earlier (9/10 o'clock rather than 12/1 o'clock) I would then wake up at 6:30 and set off the the station at 7:15 to make the 7:44 train at Wakefield Westgate. I would then arrive at Huddersfield station for 8:15 giving me an hour gap before my lecture. I have time too grab some breakfast and a coffee and walk down too university before my 9:15 lecture. Getting in this routine will save me a lot of time instead of rushing and missing vital parts of my learning.
This excersize showed me how too apply this too my work, how changing something as simple as going to bed earlier can affect my work. Simple things such as changing the colour or a shape or the composition or even a font or font size can have a massive impact on my work bringing it too a professional standard.
I now see how reflective writing can help a lot especially in my experimentation for example.
This is a picture I took for a project, it is not very interesting and does not show any photographic skills. There is too much going on in the image. It has no spacific focus point. Taking the picture a lot closer to the actual cup and using the rule of thirds while cropping the image will create a focus point. Maybe taking the picture in a different angle will create character to the object and using levels on photoshop will enhance the image making this cup of coffee interesting.
This is the next picture I took after my reflective writing, I took the picture closer this time and on a low angle point creating the affect of "the ultimate cup of coffee" the low angle point creates a superior feel. depth of field has shown the focus point of the image. I have also used the rule of thirds while cropping this image to create a balanced composition. I have also adjusted the levels in the image to create a balance between light and dark. I love the shade and light contrast on the coffee cup.
Remember both of these pictures are of the same coffee cup in the same place but just refining and changing simple things like composition and camera angle can improve your work dramatically.
This excersize showed me how too apply this too my work, how changing something as simple as going to bed earlier can affect my work. Simple things such as changing the colour or a shape or the composition or even a font or font size can have a massive impact on my work bringing it too a professional standard.
I now see how reflective writing can help a lot especially in my experimentation for example.
Remember both of these pictures are of the same coffee cup in the same place but just refining and changing simple things like composition and camera angle can improve your work dramatically.
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