Wednesday, 4 May 2016

prequal sequel

This lecture was all about understanding prequal / sequel. 

"Those who do not want to imitate anything, produce nothing" Salvador Dali 


Connection - the action of connecting one thing to another 

Intent - imbedding the idea into our work to communicate with the target audience to create a comment ion pulling the audeance in.

Tipping point - malcone gladwell, tipping point
The law of the faw: which is the idea that in any situation roughly 80 % of the ' work ' will be done by 20 % of the participants 

The stickiness law : the specific content of a message that refers its impact memorable 

The power of context: human behaviour is sensitive to and strongly influanced by its environment 


We learnt that every thing is a remix, meaning nothing is original. Every thing is a mixture of something else.

We were taught about leagal and illigeal remixing. The reason for copy right 

"Styles, tropes, inspiration, popular culture, language and Symbols are the materials, and it is the measure of a designers ability to reposition these in the most successful way for the audience that determines the affectivemess of a piece" -
Kate Cullinane 

Nostalgia - has a positive and negative trigger. It can provide relative and an emotion connection to an audeance 

Continuity - to create a sequal for example, toy story, men in black, fast and furious 

"Don't try to be original. Just try too be good,' that should sort of naive but it true." Paul rand 

Movements - movement in graphic design, example Bauhaus... 

The point - a great project requares an idea or vision with work well with a situation 

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