Brief 1 Introduction

27.9.16 Brief 1 Introduction

In this lecture we watched an early 1990s internet commercial.


Brief one - Cybernetic self
The themes we need too explore
- Autopoesis
- Sociomaterial
- Network self

The meaning of autopesis is self maintain
The meaning of sociomaterial is the clash of social and technology
The meaning of Network self is how you project your self online

Things I need to consider
- Self presentation
- Social connection in the digital age

What defines you?
How does interaction with others affect that?

"Redefine the self portrait, the selfie"

We briefly looked at 2 artist but one that really caught my attention  was Amelia Ulman's project 'excellences + perfection' .
Over 5 months Amelia Ulman took 175 photographs. Excellences + Perfection and posted them on instagram. This was inspired by extremely makeover culture. Some image she posted were quite reviewing showing under wear and a lot of skin, she claimed she began pole dancing, under went breast enlargement and living a life style in LA which some people could only dream of.  As soon as her instagram follower started to realise the change they were judging her on her images. She claimed to the telegraph during a Skype interview  "suddenly i was this dumb bitch because I was showing my ass in pictures" which shows that people do judge people on what they see on social media, her followers judged her without actually knowing her which purely shows the strength of social media and how you are perceived.

My project has too be a printed document biased on cybernetic self, the time frame I have for this project is 4 weeks.

Week 1- idea generation
Week 2 - formalise and develop ideas
Week 3 - begin composing final output
Week 4 - refine and finalise